Sunday, March 22, 2009

A high-water mark for print advertising

Has anyone else noticed these glossy pro-corn-syrup ads in print magazines lately? Sponsored by the Corn Refiners Association (CRA), found online at the fetchingly named domain

Here are two of my favorite:

The first time I saw these, I was truly amazed. Not by the obvious duplicity, but by the sheer contempt the CRA is showing for their own customers here. The spiteful tone, the bitchy look on the models' faces, the hateful little punchlines - has the CRA really decided the best way to woo already-wavering consumers is to heap scorn on them for daring to question the health value of their own food? It's certainly a bold move. I'm looking forward to the "Hey, you stupid asshole, how about you shut up and eat some more corn syrup?" series.